Digital MarketingWe provide high quality content material and classes for digital marketing

What you will learn?

  • Website Designing 6 Hours
  • SEO 10 hours (On page, Off Page and Server Side)
  • 2 hours for revision and 2 Hours for Exam
  • 10 Hours for Google Adwords
  • Remaining 10 Hours we will Teach SMO, SMM, Email Marketing, Affiliate Marketing, Google AdSense, ORM, Google Analytics
  • Complete Course will be practical oriented. Every student will be given a live website and he/she will be working on that all modules with that website. Complete course material and training videos will be provided so that students can do revision easily.
Course Content

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing platforms?
  • Digital Marketing – Organic & Paid
  • Digital Marketing era and the way forward
  • Digital Marketing for students, professionals and businesses

Search Engine Optimization (SEO)

  • What is SEO?
  • Growth of SEO in the recent years
  • Ecosystem of a search engine
  • What are the kinds of traffic

On Page Optimisation (OPO)

  • What is on page optimization?
  • Title optimization
  • Meta Description
  • H1 to H6 Headings
  • Alt Tag
  • File Name Optimization
  • Footer optimization

Off-Page Optimization

  • Linking Strategies
  • Competitor Analysis
  • Sculpting
  • Link Baiting
  • Professional Article Exchange
  • Social Book Marking and Promotions
  • Directory submissions

Misc Tools

  • Google Webmaster Tools
  • Site Map Creators
  • Browser based analysis tools
  • Page Rank tools
  • Pinging & indexing tools
  • Dead links identification tools
  • Open site explorer
  • Domain information / whois tools
  • Quick sprout

Search Engine Marketing (SEM)

  • Introduction to SEM
  • SEM platforms – paid platforms
  • Introduction to Google Adwords
  • What is Google AdWords?
  • How is it different from other platforms?
  • Create an Adwords account
  • Key terminologies in Google Adwords
  • Google Adwords Account Structure
  • Ad approval process
  • Campaign creation process
  • Search & Display network
  • Keyword Match types
  • Keyword selection (Keyword planner)
  • Display Planner
  • Ad Extensions
  • Different types of extensions
  • Creating location extensions
  • Creating call extensions
  • Create Review extensions
  • Ad creation process
  • Keyword Grouping
  • Bidding techniques – Manual / Auto
  • Site Targeting
  • Keyword targeting
  • Demographic Targeting / Bidding
  • CPC-based, CPA-based & CPM-based accounts

Advanced Campaign Settings

  • How to handle different devices
  • Mobile specific bids
  • Ad Scheduling
  • Ad Rotation
  • Ad delivery settings

Analysing Account Performance

  • Account interface analysis of data
  • Understanding metrics
  • Search Terms report
  • Placement Performance report
  • Analysing keywords, Ads
  • Landing page relevance
  • Quality score
  • Ad Rank
  • Cost/Benefit analysis of campaigns
  • How to add / remove relevant keywords
  • Optimization Process
  • Keyword Optimization
  • Ad Text Optimization
  • Landing page optimization
  • Bid/Budget optimization
  • Return on investment Vs Branding
  • Attain equilibrium b/w keyword relevance, ad text and Landing page quality
  • Understanding LPQ and issues

Adwords Editor

  • Adwords Editor
  • Creating optimized campaigns
  • Understanding Adwords Editor options
  • Easy optimization of accounts
  • Analysis of accounts using Adwords Editor
  • Adwords Editor shortcuts
  • Analysing existing accounts
  • Exporting accounts into different formats
    Conversions
  • Understanding Conversion Tracking
  • Types of Conversions
  • Setting up Conversion Tracking
  • Verify Conversion Tracking
  • Tracking Conversions
  • Optimizing Conversions
  • Track offline conversions
  • Analysing conversion data
  • Conversion optimizer
  • Target CPA

Working with Display Network

  • Ad Formats
  • Creating Image ads
  • Optimizing image ads
  • Choosing placements
  • Frequency capping

Mobile Ads

  • What are mobile ads?
  • Creating mobile ads?
  • What are the types of mobile ads?
  • Adwords for mobile

Click to Call Campaigns

  • Create click to call campaign
  • Analyse the campaigns
  • Optimize the ads for mobile

YouTube Advertising

  • What is YouTube advertising?
  • Why should one advertise on YouTube?
  • Creating YouTube campaigns
  • Choose audience for video ads
  • IN stream ads
  • In-video ads
  • In-search ads
  • In-display ads
  • Measuring your YouTube ad performance
  • Drive leads and sales from YouTube ads

My Client Centre (MCC)

  • What is MCC?
  • Who can be an MCC?
  • How to sign up for an MCC account?
  • Adding clients for MCC account
  • Monitoring child accounts
  • What is MDS?
  • UI Access and API access
  • Creating multiple MCCs

Access Levels

  • Sharing an Adwords account
  • Different access levels
  • Admin access
  • Standard Access levels
  • Email only Access
  • Read only access
    Billing in Adwords
  • Different types of billing
  • Post-pay and Prepay [Automatic and Manual]
  • Billing issues
  • Retry card
  • Troubleshooting issues
  • Primary card and back up card
  • Promo codes and working with them

Invalid clicks

  • Tracking invalid clicks
  • What should be done
  • IP exclusion

Dynamic Search Ads

  • What are dynamic ads?
  • Creating dynamic search ads
  • Keyword Insertion

Shared Library

  • What is shared library?
  • Shared Budgets
  • Sharing negative keywords
  • Creating shared audience

Reports

  • Running keyword reports
  • Campaign and Ad group level reports
  • Placement performance report
  • Running analysis reports

Remarketing Campaigns

  • What is remarketing?
  • How do I create remarketing campaigns?
  • Remarketing campaigns
  • Creating custom combinations
  • Creating URL rule
  • Creating a remarketing tag

BING Ad enter

  • Bing Ad Centre

Facebook Marketing

  • Facebook Paid Marketing
  • Running paid campaigns
  • Managing interests
  • Create custom audiences
  • Create multiple adverts
  • Power editor

Analyse Campaigns

  • View Facebook Insights
  • Data Interpretation

LinkedIn Marketing

  • LinkedIn Paid Campaigns

A/B split testing Web Analytics

  • Introduction to Web Analytics
  • GA Terminology (Dimensions & Metrics)
  • Introduction to Reports
  • Audience Reports, Traffic Sources and Content Reports
  • Basic Setup
  • Campaign Tagging & Reporting
  • Understanding Conversions
  • Understanding Goals and Funnels
  • Dashboard
  • Custom Reporting
  • Understanding Events
  • Linking and Using Data from Google Adwords
  • Profiles
  • Profile Filters
  • Visitor Flow
  • Real-Time Data

Content Marketing

  • Blog Marketing
  • Article Marketing
  • Cross promotions
  • How to effectively market content
  • Call to action via content
  • Guest blogging
  • Content Marketing tools (Around 30 of them)

Email Marketing

  • Importance of email marketing
  • email Marketing platforms
  • Creating e-mailers
  • Tracking emailers
  • Open rates and CTR of emailers
  • Drive leads from emailers
  • What is opt-in lists
  • Create forms

Lead Management & Digital Marketing

  • Web to lead forms
  • Web to case forms
  • Lead generation techniques
  • Leads are everywhere
  • Social media and lead gen
  • Inbuilt tools for Digital Marketing
  • Ip Tracker
  • CPC reduction (in case of paid ads)
  • Group posting on Social Media platforms

Social Media Marketing

  • Social Media, Social networking & Social Media Marketing defined
  • Blogging and micro blogging
  • Social networking
  • Video Sharing

Social Shopping & Opinions

  • Social News and Social Bookmarking
  • Social events
  • wikis
  • Social Media Strategy

Facebook Marketing

  • Introduction to Social Media
  • What is Social Media?
  • How Social Media developed
  • Managing Information Aggregators
  • Google Alerts
  • Blogs

Getting Your Company Ready for Social Media

  • Content Management
  • Scheduling & Creating content
  • Managing content programs
  • Trademark Implications
  • Working with Tumbler

Influencers

  • Who are they?
  • How to find them
  • How to use them to benefit your brand
    Facebook
  • Creating groups and pages
  • Tips and Guides
  • Posts
  • Paid Promotion
  • Ads
  • Contests

Google+

  • Set-up and usage
  • Company profile
  • Hangouts
  • Authorship

Twitter

  • Set-up and usage
  • Tips
  • Promoted Tweets
  • Buffer
  • Hoot suite
  • What is tweet deck

LinkedIn

  • Tips and Guides
  • Review of profiles
  • LinkedIn posts
  • LinkedIn promotions

Digital Communities

  • Evolution of online communities
  • How ideas travel
  • Viralness

Social Media Measurement

  • The ROI in Social Media Marketing
  • Tools and Dashboards
  • Reputation and crisis management

Social Media Measurement and Metrics

  • Quantifying success
  • Data mining and social media
  • Social Media Measurement tools
  • Data and social media

Other Social Media Tools

  • Google Trends
  • Trending Topics
  • Twitter trends
  • Social Media Trends

Facebook Paid Ads

  • Facebook Object Ads
  • Page Post ads
  • Sponsored Stories
  • Facebook Offers
  • Facebook Sponsored Stories
  • Remarketing Ads
  • Custom Audience
  • Action Specific Targeting
  • Facebook Premium Ads

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Contact Us

#5-1-100, Second Floor, Maheshwar Complex,
Between Kukatpally Bus stop and Metro station, Beside Ramalayam Arch, Kukatpally, Hyderabad – 500072, Telangana, India
040 – 40180011, 64615246
+91 – 9100088186/87

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